ABOUT FENIX

The Fenix Co. is a strategic sales and consulting agency specializing in revenue growth for attractions, live entertainment, and tourism brands. Co-founded and led by Christina Simpson, a 15+ year industry executive with experience spanning Go City, EBG, the Miami HEAT, and partnerships with global icons like Disney, Universal, and MGM, The Fenix Co. helps clients build scalable sales strategies, optimize group and distribution channels, and launch new markets with measurable results. From managing multi-city projects such as Enchant Christmas and the Coca-Cola Classic Christmas, to curating attraction and show contracts for Travelzoo, The Fenix Co. delivers hands-on expertise that blends data-driven sales operations with creative, relationship-based growth.

True to its name, The Fenix Co. embodies the spirit of renewal and reinvention, rising from industry shifts and new beginnings to create powerful, sustainable success for every client it serves.

THE FENIX CO. ORIGIN STORYen sales leadership.

The Fenix Co. was founded by Christina Simpson and Alissa Bavli, two industry veterans with deep roots in travel, live entertainment, tourism, and sports. Recognizing a growing need for expert sales strategy and hands-on support, they built The Fenix Co. to help companies sell more tickets, strengthen partnerships, and scale revenue through smart, data-driven solutions. After co-founding the company together, Alissa has gone on to an exciting new opportunity with Netflix. Christina now leads The Fenix Co. independently, carrying forward their shared vision of empowering clients to grow through strategic and results-driven sales leadership.